Go for No!: Yes Is the Destination, No Is How You Get There

What if the key to getting more yes answers was to actively seek out more no? In this fast-paced, story-driven book, Richard Fenton and Andrea Waltz challenge everything you think you know about failure, rejection, and success.

Told as a compelling parable, Go for No! follows a young salesman who wakes up to find himself in a strange world where the most successful people are those who have failed the most. Through this eye-opening journey, readers discover a powerful mindset shift: that "no" is not the opposite of success — it is the very path to it.

Whether you're in sales, entrepreneurship, or simply trying to achieve more in life, this book will give you the courage to push past fear, embrace rejection, and dramatically increase your results.

Key Takeaways

• Why increasing your failure rate leads to greater success
• How to reframe rejection as a stepping stone, not a setback
• Practical strategies to overcome the fear of hearing "no"
• How to set "no" goals alongside your "yes" goals
• A mindset shift that transforms how you approach challenges

Format: Paperback

A short, powerful read that will change the way you think about success forever. Order your copy today from NYBooksHub.