Good Strategy/Bad Strategy: The Difference and Why It Matters

Most organisations think they have a strategy. Most of them are wrong. In Good Strategy/Bad Strategy, renowned business thinker and UCLA professor Richard Rumelt cuts through the fog of corporate buzzwords and vague mission statements to reveal what strategy actually is — and why so many leaders get it so badly wrong.

Rumelt argues that bad strategy is not simply the absence of good strategy — it is an active force that masquerades as leadership while avoiding the hard choices that real strategy demands. Drawing on decades of research and real-world examples from business, military history, and public policy, he shows what separates strategies that genuinely work from those that merely sound impressive in a boardroom.

Clear, rigorous, and refreshingly direct, Good Strategy/Bad Strategy is one of the most important business books of the past two decades — essential reading for anyone responsible for leading an organisation, a team, or a business.

What You'll Learn

• The kernel of good strategy: diagnosis, guiding policy, and coherent actions
• How to identify and avoid the hallmarks of bad strategy
• Real-world case studies from Apple, the US military, and leading global companies
• Why most strategic plans are not strategies at all — and what to do instead
• How to make the hard choices that separate great leaders from average ones

Format: Paperback  |  ISBN: 9798996346028

Stop confusing goals with strategy. Order your copy of Good Strategy/Bad Strategy today from NYBooksHub.