Influence: The Psychology of Persuasion – New and Expanded Edition by Robert Cialdini

The most important book ever written on the science of influence and persuasion, Influence by Dr. Robert Cialdini has sold over 5 million copies worldwide and is required reading in business schools, marketing programs, and boardrooms around the globe. This new and expanded edition updates Cialdini's landmark work with a seventh principle of influence and new research for the modern world.

The 7 Principles of Influence

• Reciprocity – People feel obligated to return favors
• Commitment & Consistency – We follow through on what we've already agreed to
• Social Proof – We look to others to determine the right course of action
• Authority – We trust and follow credible experts
• Liking – We are more easily persuaded by people we like
• Scarcity – We want more of what is less available
• Unity – The new principle — shared identity drives compliance and connection

Why This Book Is Essential

Whether you want to become more persuasive, protect yourself from manipulation, or simply understand why people say yes, Influence is the definitive guide. Used by marketers, negotiators, salespeople, and leaders worldwide, this expanded edition is more relevant than ever in the age of social media and digital persuasion.

Author: Dr. Robert B. Cialdini
ISBN: 978-0063136892
Edition: New and Expanded
Format: Paperback
Genre: Psychology / Marketing / Business / Persuasion