{"product_id":"influence-new-and-expanded-the-essential-guide-to-the-psychology-of-influence-and-persuasion-in-everyday-life","title":"Influence: The Psychology of Persuasion (New and Expanded Edition) by Robert Cialdini","description":"\u003ch2\u003eInfluence: The Psychology of Persuasion – New and Expanded Edition by Robert Cialdini\u003c\/h2\u003e\u003cp\u003eThe most important book ever written on the science of influence and persuasion, \u003cstrong\u003eInfluence\u003c\/strong\u003e by Dr. Robert Cialdini has sold over 5 million copies worldwide and is required reading in business schools, marketing programs, and boardrooms around the globe. This new and expanded edition updates Cialdini's landmark work with a seventh principle of influence and new research for the modern world.\u003c\/p\u003e\u003ch3\u003eThe 7 Principles of Influence\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReciprocity\u003c\/strong\u003e – People feel obligated to return favors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommitment \u0026amp; Consistency\u003c\/strong\u003e – We follow through on what we've already agreed to\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial Proof\u003c\/strong\u003e – We look to others to determine the right course of action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthority\u003c\/strong\u003e – We trust and follow credible experts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiking\u003c\/strong\u003e – We are more easily persuaded by people we like\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScarcity\u003c\/strong\u003e – We want more of what is less available\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnity\u003c\/strong\u003e – The new principle — shared identity drives compliance and connection\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy This Book Is Essential\u003c\/h3\u003e\u003cp\u003eWhether you want to become more persuasive, protect yourself from manipulation, or simply understand why people say yes, \u003cem\u003eInfluence\u003c\/em\u003e is the definitive guide. Used by marketers, negotiators, salespeople, and leaders worldwide, this expanded edition is more relevant than ever in the age of social media and digital persuasion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Dr. Robert B. Cialdini\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 978-0063136892\u003cbr\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e New and Expanded\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Psychology \/ Marketing \/ Business \/ Persuasion\u003c\/p\u003e","brand":"NYBooksHub","offers":[{"title":"Default Title","offer_id":48758741106943,"sku":"978-0063136892","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/2809\/2159\/files\/71SPjJ_UnLL._SL1500.jpg?v=1782906387","url":"https:\/\/nybookshub.com\/products\/influence-new-and-expanded-the-essential-guide-to-the-psychology-of-influence-and-persuasion-in-everyday-life","provider":"NYBooksHub","version":"1.0","type":"link"}