{"product_id":"purple-cow-transform-your-business-by-being-remarkable","title":"Purple Cow: Transform Your Business by Being Remarkable","description":"\u003ch2\u003ePurple Cow: Transform Your Business by Being Remarkable\u003c\/h2\u003e\u003cp\u003eIn a world full of brown cows, be a \u003cstrong\u003ePurple Cow\u003c\/strong\u003e. In this landmark marketing book, \u003cstrong\u003eSeth Godin\u003c\/strong\u003e — one of the world’s most influential marketing thinkers — makes a compelling case that the only way to cut through the noise in today’s crowded marketplace is to be truly, remarkably different.\u003c\/p\u003e\u003cp\u003eThe old rules of marketing — TV ads, mass media, interruption — no longer work. The new rule is simple: \u003cstrong\u003ebe remarkable or be invisible.\u003c\/strong\u003e Purple Cow shows you how.\u003c\/p\u003e\u003ch3\u003eKey Ideas in This Book\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWhy safe is risky — and why remarkable is the only viable marketing strategy\u003c\/li\u003e\n\u003cli\u003eHow to identify and build the “Purple Cow” in your product or service\u003c\/li\u003e\n\u003cli\u003eReal-world examples of companies that transformed their industries by being different\u003c\/li\u003e\n\u003cli\u003eWhy word-of-mouth from passionate customers is more powerful than any ad campaign\u003c\/li\u003e\n\u003cli\u003eHow to design remarkability into your business from the ground up\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Should Read This Book?\u003c\/h3\u003e\u003cp\u003eWhether you’re an entrepreneur launching a startup, a marketer trying to break through the clutter, or a business owner looking to reignite growth, \u003cstrong\u003ePurple Cow\u003c\/strong\u003e will fundamentally change how you think about your product, your brand, and your customers.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA modern marketing classic — the book that redefined what it means to stand out in business.\u003c\/em\u003e\u003c\/p\u003e","brand":"NYBooksHub","offers":[{"title":"Default Title","offer_id":48758523756799,"sku":null,"price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/2809\/2159\/files\/61NbkYP0mEL._SY425.jpg?v=1782903344","url":"https:\/\/nybookshub.com\/products\/purple-cow-transform-your-business-by-being-remarkable","provider":"NYBooksHub","version":"1.0","type":"link"}