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Product Description
Start with Why: How Great Leaders Inspire Everyone to Take Action
Why do some leaders and organisations inspire while others don't? Why do some companies command fierce loyalty while others struggle to retain customers? The answer, according to Simon Sinek, lies in a single, deceptively simple idea: Start with Why.
In this landmark book, Sinek introduces the concept of the Golden Circle — a framework that explains why certain people and organisations are able to inspire where others cannot. Most companies know what they do and how they do it. But very few can clearly articulate why they do it — their purpose, cause, or belief. And it is that why that drives everything.
Drawing on examples from Apple, Martin Luther King Jr., the Wright Brothers, and other visionary leaders, Sinek shows how starting with purpose — rather than product or process — is the key to building movements, loyal customers, and teams that are genuinely inspired to show up and give their best.
What You'll Learn
- The Golden Circle framework — Why, How, and What — and how to apply it
- Why purpose-driven leadership outperforms product-driven leadership every time
- How Apple, Southwest Airlines, and other iconic brands built loyalty through their why
- How to communicate in a way that inspires action rather than just compliance
- Why the most influential leaders in history all started with why
Format: Paperback | ISBN: 9781591846444
People don't buy what you do. They buy why you do it. Order your copy of Start with Why today from NYBooksHub.
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