{"product_id":"start-with-why-how-great-leaders-inspire-everyone-to-take-action","title":"Start with Why: How Great Leaders Inspire Everyone to Take Action","description":"\u003ch2\u003eStart with Why: How Great Leaders Inspire Everyone to Take Action\u003c\/h2\u003e\u003cp\u003eWhy do some leaders and organisations inspire while others don't? Why do some companies command fierce loyalty while others struggle to retain customers? The answer, according to \u003cstrong\u003eSimon Sinek\u003c\/strong\u003e, lies in a single, deceptively simple idea: \u003cstrong\u003eStart with Why.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this landmark book, Sinek introduces the concept of the \u003cstrong\u003eGolden Circle\u003c\/strong\u003e — a framework that explains why certain people and organisations are able to inspire where others cannot. Most companies know \u003cem\u003ewhat\u003c\/em\u003e they do and \u003cem\u003ehow\u003c\/em\u003e they do it. But very few can clearly articulate \u003cem\u003ewhy\u003c\/em\u003e they do it — their purpose, cause, or belief. And it is that \u003cem\u003ewhy\u003c\/em\u003e that drives everything.\u003c\/p\u003e\u003cp\u003eDrawing on examples from Apple, Martin Luther King Jr., the Wright Brothers, and other visionary leaders, Sinek shows how starting with purpose — rather than product or process — is the key to building movements, loyal customers, and teams that are genuinely inspired to show up and give their best.\u003c\/p\u003e\u003ch3\u003eWhat You'll Learn\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe Golden Circle framework — Why, How, and What — and how to apply it\u003c\/li\u003e\n\u003cli\u003eWhy purpose-driven leadership outperforms product-driven leadership every time\u003c\/li\u003e\n\u003cli\u003eHow Apple, Southwest Airlines, and other iconic brands built loyalty through their \u003cem\u003ewhy\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to communicate in a way that inspires action rather than just compliance\u003c\/li\u003e\n\u003cli\u003eWhy the most influential leaders in history all started with why\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback  |  \u003cstrong\u003eISBN:\u003c\/strong\u003e 9781591846444\u003c\/p\u003e\u003cp\u003ePeople don't buy what you do. They buy why you do it. Order your copy of \u003cstrong\u003eStart with Why\u003c\/strong\u003e today from NYBooksHub.\u003c\/p\u003e","brand":"NYBooksHub","offers":[{"title":"Default Title","offer_id":48768337969407,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/2809\/2159\/files\/71NBZIExBCL._SL1500.jpg?v=1782976824","url":"https:\/\/nybookshub.com\/products\/start-with-why-how-great-leaders-inspire-everyone-to-take-action","provider":"NYBooksHub","version":"1.0","type":"link"}