Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success – Gary Vaynerchuk |9780063162501|

Twelve and a Half is the definitive guide to the "soft skills" that drive hard results. In Twelve and a Half, serial entrepreneur Gary Vaynerchuk argues that emotional intelligence is the ultimate competitive advantage in the modern business world. While most business books focus on hard data and technical strategy, GaryVee explores the internal ingredients—like self-awareness, accountability, and empathy—that allow leaders to build sustainable companies and fulfilling lives.

About the Book

Twelve and a Half identifies twelve specific emotional traits that Gary has used to build his empire, along with the "half" trait he is still working on: Kind Candor. The book is structured as a series of real-world scenarios, providing a practical "how-to" for applying these traits to difficult workplace situations. Whether you are dealing with a toxic employee, a failing project, or personal burnout, Gary provides the framework to navigate these challenges with grace and strength. This is not just a book about being "nice"; it is a book about being effective through emotional mastery.

What You’ll Learn / Why Read

Twelve and a Half teaches you how to balance seemingly contradictory traits, such as ambition and patience. You will learn why "kindness" is a boardroom power move and how "accountability" eliminates the friction of office politics. Furthermore, the book dives into the importance of "self-awareness" in choosing the right path for your unique personality. This reading experience is essential for managers, founders, and creators who want to lead with a high EQ and build a culture that thrives on trust rather than fear.

Author Bio

Gary Vaynerchuk is a serial entrepreneur, five-time New York Times bestselling author, and the Chairman of VaynerX. Known globally as "GaryVee," he is one of the most forward-thinking business minds in the world, specializing in digital marketing, social media, and emerging technology.

Product Details

• Author: Gary Vaynerchuk

• Publisher: Harper Business

• Language: English

• Format: Hardcover

• ISBN-13: 978-0063162501

• Genre: Business / Leadership / Self-Help

• Pages: 208 Pages

Why Buy from Nybookshub

Twelve and a Half fans shop at Nybookshub because we guarantee 100% authentic Harper Business editions. We understand that for GaryVee followers, the quality of the physical book reflects the value of the message, which is why we ensure every copy arrives in pristine condition. Our global shipping network ensures that entrepreneurs from Dubai to New York can access these leadership lessons without delay. At Nybookshub, we are committed to providing the essential tools that help our global community lead with heart and win in business.

Questions & Answers

Is this book only for business owners? No, the emotional ingredients Gary discusses are applicable to anyone in a professional setting or looking to improve their personal relationships.

Does Nybookshub ship this globally? Yes, we offer fast and reliable international shipping for the entire Gary Vaynerchuk collection.

What is the "Half" in the title? The "half" refers to Kind Candor—the trait of being honest while still being kind—which Gary identifies as his most difficult skill to master.

How does this differ from "Crushing It!"? While Crushing It! focuses on personal branding and social media tactics, Twelve and a Half focuses on the internal emotional traits of the leader.

Is there a special edition? We stock the standard first-edition hardcover; please check our "New Releases" for any signed or limited-run updates.